What we do for you
The five instruments, run under your engagement or alongside it. Fieldwork, analysis, and a client-ready deliverable. You keep the relationship, the strategy, and the work that follows from the findings.
What we never do
We do not sell websites, content, demand generation, paid media, or retainers of any kind. There is no version of this where we end up pitching your client for the thing you already do.
We also decline any engagement that would put us on both sides of one relationship. Scoring a distributor for a manufacturer while scoring that manufacturer for the distributor is a conflict no disclosure repairs.
What to attach, and when
- Attach CHI when you are about to rebuild positioning for a line that sells through distribution.
- Attach SHI when the client says the sales team just needs better tools.
- Attach VoC when you are about to write the story and have only sales quotes.
Gunslinger is off that list on purpose. It is referral only, for the reason set out in the terms below.
How it runs
A call to confirm the question and the room. Then a fixed fee. Then fieldwork, and a draft to you before anything reaches your client, so nothing lands in front of them that you have not read.
Payment is Net 60, or we bill the client direct. Choose before fieldwork starts.
Three terms, and they are not negotiable
We keep the right to publish de-identified aggregate findings. Never a client name, never a distributor name, never a figure that identifies anyone. What we keep is the pooled pattern across studies, because without it there is no benchmark, and a benchmark is the only thing that makes the second year of any instrument worth more than the first. No case enters the pool until the engagement is closed, and no cut of the data is ever thin enough to re-identify a distributor. We will sign your NDA on client and distributor names and still keep the pool, because the pool never contains either.
Gunslinger is a referral, not a white-label day. The charter is held directly with the end client, because the day only works if the host sits and listens without rebutting for two hours, and we will not put an agency in the position of being that host. Referral fee, fixed, disclosed on the call.
Pricing is the same either way. The bands published on each instrument page are what an agency pays and what a manufacturer pays. Mark it up as you see fit.